Microsoft Will Support the Xbox 360 for Another Three Years
Speaking at the Citi Global Technology Conference, Xbox Chief Marketing and Strategy Officer Yusuf Mehdi eased the concerns of Xbox 360 owners by confirming that the platform would be receiving Microsoft’s support long after the launch of the upcoming Xbox One.
“If you look at 360, that platform lasted for seven to eight years, and it’s going to go for another three years,” he said. “It’s incredibly profitable now in the tail.”
According to Eurogamer, Mehdi claimed that Microsoft will ship another 100 games for the platform before they stop supporting it, saying “We’re going to continue to invest in Xbox 360, and the two devices [both the 360 and the Xbox One] can work in concert. So it’s not like the day we ship Xbox One your 360 won’t work. We’ll continue to support it.”
From a profit perspective it makes sense for Microsoft to continue to support the system, as it currently has a large install base that all but guarantees greater profitability from the day a game launches. Also, the calculated goal of three years of continued support may provide the company ample time to have more people adopt the Xbox One into their home by the time support of the 360 has ended, thereby shifting much of the 360’s install base to the One.
The Xbox One is set to launch on November 22 in the US and the UK.
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