Leading Boutique Spa Management Company & BLLA Member Identifies Technology Trends Disrupting The Status Quo of the Spa Industry
“The time is now for revolutionary technology to lead the way in the spa industry. We are always on the lookout for innovative solutions for all members of the spa value chain – our hotel facility partners, team members, and guests—especially in these challenging times,” said Ilana Alberico, co-founder, and CEO of ISM Spa. “At the outbreak of the pandemic, the 20 spas we managed experienced layoffs and closures across the board. By leveraging technology, we were able to quickly welcome guests and therapists back once state-mandates allowed us to safely re-open.”
ISM’s Top 10 Spa Technology Trends
Trend #1: Software-as-a-service (SaaS): ISM’s new SaaS partner Spa Space delivers cost savings and revenue optimization while increasing customer satisfaction.
Trend #2: Contactless Booking: Online and mobile booking allows guests control over their experience from start to finish, in addition to the obvious safety of a touchless experience amid the pandemic.
Trend #3: Dynamic Yield Management: Spa Space’s patent-pending algorithm matches not only demand and supply but detailed guest preferences, therapist skills, and preferred location.
Trend #4: Smart Technology as a Recruiting and Retention Tool: Moving to the Spa Space platform increased ISM provider partner satisfaction as they have full control over their schedules—leading to a sense of ownership and empowerment.
Trend #5: CRM for Precision Marketing: The more guests and prospects are segmented based on their similarities, (demographics, psychographics, behavior) the more effective your messaging.
Trend #6: Death of the Static Spa Menu: With Spa Space App, ISM spas eliminated the traditional spa menu and replaced it with customized treatments that meet guests’ individual wellness needs.
Trend #7: High-Tech Touchless Treatments: For spa guests who prefer a contactless experience, luxury spas are responding with high-tech touchless treatments, scientifically validated to address common wellness concerns like sleep, stress, pain, and immunity.
Trend #8: Investment in Well-Tech: Wellness technologies have exploded as people become increasingly attuned keeping their bodies and minds healthy. Start-ups in this space raised a record-breaking $1.37 billion in the first three quarters of 2020.
Trend #9: Culture of Care: By harnessing technology, team members are empowered to be experience makers and leaders rather than administrative workers. A culture of care produces
happy employees and therefore happy guests.
Trend #10: Technology will Disrupt the Status Quo: “Smart” technologies like artificial intelligence, machine learning, and big data analysis will continue to disrupt traditional ways of delivering spa services. Spa operators will need to change or risk becoming obsolete.
Click here to view the full trend report.
ISM Spa is a member of BLLA – view their listing in the Marketplace here
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