The landscape is changing rapidly and B2B marketers everywhere are finding ways to grapple with the task of keeping up to it. What this means is that businesses who want to engage their employees, customers or competitors through social media have to provide quality content that is viral in nature and must use different multimedia platforms available. Everything needs to be accessible from the mobile platform. To make informed decisions, big data is become more of a must have for marketers. There is also the need to adopt agile marketing and to go beyond just following a marketing plan and to learn how to respond to change instead.
Employee advocacy and social selling
A business’ employees were their best brand ambassadors, before the world of social media came into power and threw that theory out the window. Today, with Twitter, Facebook and other such social media networks, the potential audience of an employee has been increase immensely. Earlier, employees were restricted from
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