What? An all-text ad in our highly visual world?
Well, if you’re confident enough about your product and have a kickass copywriter, this might be a worthwhile gamble.
For example, let’s look at this ad from Hulu. They went bold, simple, with an awareness of their customers’ pains. Of course, even in this case, design is crucial. Font and color schemes help establish a sharp brand image.
This content was originally published here.